Press Proof Giveaway!

We recently returned from a meeting with the manufacturer to finalize the colors/design for Furrow Books. Everything is looking awesome and we can’t wait to receive the final products within the next week or so! For those that have connected with us via Facebook, Twitter, or Instagram, you may have seen the image and video we posted of the progress. It’s one thing to just order something online, but to actually be able to see it being created and have a major role in its development is an amazing experience.

Before leaving, I was able to grab about a dozen or so of the Large Limited Edition exterior cover proofs; and since I only want a couple for the office, I’ve decided to give the remaining ten away, each individually numbered and signed! Proofs are usually just used to make sure everything looks good before printing, then are thrown away – so this is an unique opportunity that probably won’t come around very often, if every again at all.


Entering the raffle is ultra simple via the rafflecopter entry options below and there’s quite a few ways to enter. Entries will be accepted through August 8th, at which time I’ll draw, announce, and contact the winners.

a Rafflecopter giveaway

Please note: entrants utilizing multiple accounts for additional entries or accounts solely created for the purpose of entering giveaways will have all of their entries deleted.

983 Thank Yous!

After an amazing 45-day Kickstarter campaign, we’re so excited to finally say thank you to each everyone of the 983 backers whom believed in the idea of Furrow Books and chose to help us fund the very first production run of Furrow Books.
Furrow Books - Minimalist and Versatile Notebooks by Zeller Writing Company — Kickstarter (1)

We surpassed our goal of $12,500 and received over $22,000 (just about $20,000 after Kickstarter and Amazon card processing fees.) Between the regular pocket-size packs, regular large-size packs, and both sizes of the Founding Supporter editions, almost 4,000 individual Furrow Books were preordered and are planned to be shipped out in July. We can’t thank everyone enough for all of the support they showed us throughout the campaign – no matter if it was with a pledge in the campaign, or just spreading the word about our project – every little bit helped and Furrow Books would not be produced without you.

Now that the campaign is over, surveys have been responded to, and campaign funds have been received (after the 14-day waiting period), production is set to begin very soon and we’ll make sure to keep everyone updated as much as possible through social media and our little corner of the interwebs, here.

Now Available For Preorder

For those who weren’t able to get in on the Kickstarter campaign, or want to add some more items to your pledge, Furrow Books are now available for preorder, here. We have both of the regular editions, as well as the remaining Founding Supporter editions available for preorder and all preorders will ship out after the Kickstarter backer packages are shipped out – so plan on late July/early August for non-kickstarter preorder delivery.

Furrow Books will only be available for preorder for the next few weeks, or until our current production run is depleated. Then we’ll stop accepting orders until everything is shipped out. The official release of Furrow Books, available for immediate shipping, is anticipated to take place in August – so if you’d like to be one of the first to get your hands on some of these beauties, snag a preorder soon!

We Made It!

With just under three weeks to spare, we reached our funding goal of $12,500 on Kickstarter – which means that Furrow Books will become a reality! I can’t thank all of you who backed and shared our project and got us to where we are today. It’s amazing the amount of support we’ve received and knowing that these were once just notes on a piece of paper, but will now be produced and thousands of Furrow Books will be in the hands of hundreds of people across the world is almost unbelievable. Even though it’ll still be a few months before these will be in everyone’s hands, we’re still elated at where we are already with this project and can’t express our appreciation enough.

While we’ve reached our base funding goal, we have some great stretch goals now posted to help us make sure Furrow Books gets off on the right foot and can come out with new editions and products sooner. At the time of this writing, there’s still about two weeks remaining in the campaign and we’re on track to hit at least a couple of our stretch goals, so if you’re interested in Furrow Books or have already pledged and would like to increase your pledge to help us reach our stretch goals, there’s some time remaining to do so.


Our first stretch goal is to hit $16,500, at which point we’ll get some awesome die-cut stickers created and sent out to each backer receiving a physical reward. This is more of our way to say thank you for hitting this milestone along the way to our other stretch goals where we’ll produce some new products.


Our second stretch goal is to reach $19,500, at which time we’ll produce 2,500 large-size limited edition Furrow Books. These will be great counterparts to the pocket-size limited edition Furrow Books already available and will only be produced if we reach our stretch goal. They will be available for an additional $10 to any pledge (+$6/$4 for international backers.) Just like the pocket-size Founding Supporter Limited Edition, these beauties will only be available in this ultra limited quantity and each will be carefully numbered by hand.


Our third stretch goal is to hit $24,500, at which point we’ll produce three additional ruling cards for the pocket-size Furrow Books – that means six additional ruling options! After we hit our previous stretch goals, we’ll open up voting to the community where we’ll decide which rulings to create. Once unlocked, these three-packs will be available for an additional $4 to any pledge (+$2 for international backers).


Our final stretch goal is to hit $25,500, at which point we’ll be able to produce three additional ruling cards for the large-size Furrow Books – offering an additional six ruling options! Just like with the previous stretch goal, we’ll open up voting to the community as we get nearer to hitting this goal. Once unlocked, these three-packs will be available for an additional $5 to any pledge (+$2 for international backers.)

So with that, I just wanted to extend my sincere appreciation to all of those whom have supported this project so far and to all of those which will continue to support us as we finish out the campaign. We were recently voted the top project for the week of April 7th via and were featured on their blog offering tips on producing successful crowdfunding videos, so feel free to check it out if you’re interested.

We’re excited to see where this campaign ends up and are always open to feedback from the community, so feel free to reach out if you have any comments or questions!

Interview with Scott Fuller Part 1

0376d1fScott Fuller is an immensely talented graphic designer out of Newnan, Georgia, and was also the artist behind out Furrow Books logo and belly band design. We recently had the pleasure of interviewing him via telephone and wanted to share some of his responses below. This is part one of the interview.

Tell us a little bit about your past – how you got into graphic design.

I guess I started as most folks do. I liked to draw a lot when I was a kid and was severely into rail roads. The CSX logo is still one of my favorites to this day. I used to draw model trains and draw different themes on them from the time when I was five and six years old.

My first commission, if you want to call it that, I had friends who at the time liked trucks, and were always getting rims and grill guards put on them and different things like that. You know, mock me up a cool redneck truck, if you want to say that; and my friends would give me a couple of bucks and I would draw it for them over the course of the week. I’d do side views, draw from life, and make up everything else. That was my first ones. I think I did that when I was about 10 years old.

From there, I moved into, I’m a big NASCAR fan, and most designers know the work of Saul Bass who designed the AT&T logo and stuff like that; well I grew up with a different Bass, Stan Bass. He designed paint themes and everything for NASCAR, and that just jumped out to me. So I made the choice to go into illustration and fine art in college. After 2 years, I hated it, and was ready to change back to what I was originally going to go to school for, which was mechanical engineering. I decided to give it one more year, and my first class was graphic design 101. After one hour in the class, I changed my major to design and never looked back.

Tell us a little about the Studio Temporary and how it got its name.

562a1d66ae2244d14216459e1963008fAt the time, I was the director of in-house design at a company, but I had always done freelance on the side and I had just an inkling, that I wanted to have my own place. My dad owns his own company from the time that I was about eight years old to this day and I always enjoyed working with him and doing different things; and I saw how much he enjoyed it, so I thought that was cool, but the fact that I could just do design on my own and make it, you know, was appealing to me. So I tried to build up my base and everything, and I did an identity design, menus and everything, for a restaurant in Newnan called, The Cellar, I took a day off – I called in sick to work – to build the sign at this old sign making shop in downtown Newnan, just right across the street from The Cellar. This guy was ambidextrous; he could letter; he could carve; I mean, he was just this amazing guy. We were in this cool little back room, and I said, “Man, do you ever rent this place out?” because I was within walking distance of the place. He gave me a key, gave me internet access, you know, whatever I needed, and never charged me a penny for almost two years. I’d go there almost every night after work.

My first night there, I had been trying to figure out what I was going to call this company, and just as a joke, I called it The Studio Temporary, and after three months, I realized that’s exactly what I was: The Studio Temporary – good design wherever we happen to be. I don’t have a place of my own and I don’t feel that any specific design studio is its location. I think it was Alan Fletcher who said, “The most important tool in my studio is my head.” So, I took that under consideration and threw it all on the line and called it The Studio Temporary and the response was pretty overwhelming. I always got a chuckle and people enjoyed the story and it’s kind of what I became known for.

Do you have any other artists working for you?

No not right now – it is just me. I have some people that I contract with. I have a developer that I contract with and I have friends in the industry, you know, sometimes they pass me work, sometimes I’m able to help them out, but right now, It is just me.

Are interested in expanding with more artists?

Maybe one day. Maybe if I have one or two other people, I think would be pretty cool. I don’t feel like growing any more than maybe three, would be idea. Then again, while I’ve worked for people, I’ve never actually worked in a design studio, which is kind of interesting. I’ve never a creative director over me, so it’s kind of hard to say; but If I were to grow, it probably would be no more than a couple of people.


How would you describe your style?

I would say it’s kind of utilitarian. I believe that the best designs, just work. You know, it’s not about my artistic license, or any ego, or any agenda that I have. It’s about what works. Some would call it rustic; some would call it vintage; some would call it utilitarian or simplistic, but I just say it works.

Each person is different. I can’t approach everything in the same way, because every client and job is completely different. But I come with the idea that it’s the simple things that work. It’s the most memorable. The simpler it is, the easier it is for people to remember, especially using familiar shapes and things like that, especially when it come to logos. I want people to be able to look at it and get what they need to out of it. Whether it’s a logo for Furrow Books or a flyer for medical devices, it doesn’t matter. We want people to get the information and I don’t want them to have to struggle through reading it because it was so poorly designed. I think that each design has a purpose; each logo has a purpose; and if you miss that by throwing in your own agenda, then I would consider that piece to be worthless.

What are your influences?

I can only think of a couple modern day designers that I really look up to. I would say that Saul Bass, Aaron Draplin, Paul Rand, Jon Contino, Lance Wyman, Malcolm Grear and some others are influences, but a lot of my influence has nothing to do with any particular designer. I’m big into junking and do that quite a lot, and I look at, not necessarily work that’s done from the past, but how they worked from the past. Things like how they used hierarchy and color theory, and different things like that that we just beautiful to look at but were absolutely utilitarian and did exactly what they were supposed to do.

You won’t see me reading through design magazine – I have no subscriptions to them. I probably haven’t picked up a design magazine in three years because I don’t want to be influenced by the fads of today. You know, people consider nowadays, vintage is a fad, it’s in now, and I don’t see it as vintage really. I see it as a way to do something that’s hand crafted as opposed to something that’s done quick or something that just follows the fads or whatever of today.

So, my influence is more along the lines of work from the past.

So that’s it for part 1. Stay tuned for part two where we talked some the Furrow Books logo and how he went about creating that along with some advice for other graphic artists out there.

Also, for those in the Columbus, GA area, Scott will be speaking at Creative South at 9am on April 12th. So stop by and have a listen, you wont’ be disappointed. You may even grab some Studio Temporary swag if you’re lucky.

Find Scott on:
Twitter: @StudioTemporary
Instagram: @StudioTemporary
Facebook: TheStudioTempoary

Great Plains

The first regular edition from Furrow Books pays tribute to the Great Plains – the heartland of America, and home to Furrow Books headquarters, Omaha, Nebraska. Just as the Great Plains provide a strong foundation for our nation’s agriculture, this edition of Furrow Books provide an exceptional foundation for unrestricted creative expression through its ultra minimalist design and highly versatile application.

The cover and two-sided inserts are made of 80# Neenah Royal Sundance Birch Fiber stock, which contains flecks of natural material, reminiscent of the grains and other flora of the region. While the printing on the covers is minimal, we made sure the quality is just as you would expect coming from the Midwest and used offset printing methods with [ink information coming soon.] The insert cards, printed with [ink information coming soon], provide you with the opportunity to use 1/4″ lined or 3/16″ graph ruling anywhere within your notebook.

Each Furrow Book contains 48 or 96 (pocket or large sizes) blank pages of 100% PCW recycled and acid-free 60#T Rolland Enviro100 white paper, which has a wonderful texture, is filled with small tan-colored fibers on close inspection, and is compatible with a wide variety of writing instruments.

To complete the Furrow Books, each notebook is saddlestitched with a few durable staples and given a nice 1/4″ rounding to its exterior corners before being stacked in set of three (pocket-size) or two (large size,) wrapped with a bellyband, then heat sealed to preserve freshness.

As this is a regular edition, they will be reprinted as necessary to always be available when needed.

More information, including images, will be added to this page once the first production run is completed.